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UTM Link Builder

Build tracking URLs with all five UTM parameters, or read UTM tags back out of an existing link. Everything stays in your browser.

A missing protocol gets https prepended for you (and the status line says so). Existing query parameters are kept; UTM params are appended after them.

Presets:

UTM parameter values are case-sensitive in Google Analytics and most ad platforms, so keep them lowercase - the button above does it for you. Presets just fill the fields; overwrite anything.

Keep links sane: some email clients, forms and older systems truncate URLs around 2000 characters, and stuffing long keyword lists into utm_term is the usual way people hit that. This page warns you when the built link gets long.

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What Is UTM Link Builder?

The UTM Link Builder assembles a campaign URL with a real URL object, so query parameters already on the landing page survive and each value is percent-encoded exactly once. All five parameters are editable with the analytics convention explained beside each field, empty ones are listed as a warning rather than blocking the build, and the finished link is shown with a parameter table you can check line by line. The reverse direction works too: paste any published link and the tool reads its UTM values back into the form.

Who Uses the UTM Link Builder?

Marketing teams standardise a newsletter, a paid social post and a partner link so reporting stays comparable month to month, and anyone auditing a live campaign uses the parser to see what was actually attached.

How to Use the UTM Link Builder

  1. Enter the landing URL and fill source, medium and campaign, adding term and content if needed.
  2. Check the preview and the parameter table, then lowercase the values to keep naming consistent.
  3. Copy the link, or paste an existing campaign URL into Parse to recover its parameters.

Why Choose Our UTM Link Builder?

  • Encoding handled by the URL parser, so double-encoded values and lost ampersands stop happening
  • Pre-existing query strings are kept rather than overwritten
  • Build and parse on one page, so a live link can be checked and corrected

Try the UTM Link Builder above — it is free, fast, and works on any device. Bookmark this page to return whenever you need it.